Friday, June 3, 2011

Building the future with Lego blocks

Building the future with Lego blocks


The old days when Lego blocks were just toys for little boys and girls to play with at home are long gone. This summer in Japan, Lego blocks will be used to stimulate people’s imagination into building the future—a look at what streets, buildings and landscapes will look like 50 years from now.

Celebrating 400 years of the founding of Matsue City in Shimane Prefecture, Lego Japan, in cooperation with local authorities, will launch the company’s largest participatory event ever, where some 40,000 visitors are to take part in the construction of the future look of Matsue.

The event, starting on July 23, will take place at the Matsue History Museum, where the Lego construction will spread over a 19-meter-long space specifically assigned for the event. Visitors will be given boards and Lego blocks, and they will construct Matsue people, buildings, plants or landscapes as they imagine them to be 50 years in the future. Some 50,000 Lego blocks will be used in the event. Read More

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